Course Details

MSc Strategic Digital Marketing

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Start Date

October 2026, November 2026, February 2027

Duration

1 year

Campus

London Stratford, Manchester

Tuition Fee

£9,950 per year (UK home)

Study Mode

Full-time, Part-time

Fee information

The tuition fee for UK home students studying via blended learning is £9,950, with specific offers available for certain intakes. Online learning fees are £9,500. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Year 1

Digital Marketing Environment
20 credits
Building and Managing Digital Brands
20 credits
Contemporary Marketing Communications Planning
20 credits
Big Data, Analytics and Martech
20 credits
Managing Customer & User Experience
20 credits
Social Media Marketing
20 credits
Digital Transformation Project
60 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

A UK bachelor’s degree at a minimum of second class (2.2) or equivalent. HND/HNC/Dip HE with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities. At least five years of relevant managerial experience in any discipline.

English Language Requirements

IELTS: Online Learning: 6.5 (no less than 6.0 in any element). Blended Learning: 6.0 (no less than 5.5 in any element). TOEFL: Online Learning: 90. Blended Learning: 60-78. Evidence of previous study in English; a letter to show that the Medium of Instruction was in English can be accepted.

FAQs

Frequently Asked Questions

What career options are available for me after completing Strategic Digital Marketing from Arden University?

Graduates can pursue senior roles such as Marketing Director, Digital Marketing Manager, or Brand Manager across sectors like technology, FMCG, and healthcare.

How is this course assessed?

Assessment is conducted entirely through coursework designed to mirror professional practice, including campaign plans, customer journey maps, and live client briefs.

Does Arden University provide employability services?

Yes, students receive complementary BGA membership, providing access to the BGA Career Development Centre, which includes interactive tools and job opportunities.

Does Arden University offer placements and/or internships?

The course focuses on practical application through live client briefs and consultancy projects, though specific internship placements are not explicitly detailed.

What makes Strategic Digital Marketing at Arden University different from similar courses?

The course offers dual accreditation from the DMI and CIM, providing global professional recognition and industry-standard certifications.

Will Strategic Digital Marketing help build practical skills?

Yes, the curriculum builds practical skills in areas such as SEO, Google ads, social media marketing, UX design, and AI.

What will the learning experience look like on Strategic Digital Marketing at Arden University?

Students benefit from a modern, global approach with access to digital resources via iLearn, including virtual classrooms and an extensive digital library.

What should a prospective student know before applying to Strategic Digital Marketing at Arden University?

Prospective students should note the flexible study options and the requirement for a 2.2 degree or relevant managerial experience for entry.

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