Course Details

BSc (Hons) Digital Marketing with Foundation Year

course image

Start Date

November 2026, February 2027

Duration

4 years

Campus

Birmingham Crossways, Leeds, London Ealing, London Holborn, London Stratford, Manchester, Newcastle, Nottingham

Tuition Fee

£9,525 per year (UK home)

Study Mode

Full-time

Fee information

Tuition fees for UK home students are £5,605 for the Foundation Year, followed by £9,525 per year for each subsequent year of study. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Foundation Year

Preparing for University Success
20 credits
Exploring the Business Environment
20 credits
Advancing your Academic Skills
20 credits
Becoming an Effective Leader
20 credits
Planning for Your Future Success
20 credits
Investigation & Innovation Project
20 credits

Year 1

Understanding Digital Marketing
20 credits
Content Production
20 credits
Audience Fundamentals
20 credits
Managing Social Media
20 credits
Building Digital Platforms
20 credits
Resource Management
20 credits

Year 2

Digital Advertising
20 credits
Search Engine Optimisation and Copywriting
20 credits
User Experience Design
20 credits
Digital Marketing Campaigns
20 credits
Research for Digital Marketing
20 credits
Digital Internship
20 credits

Year 3

Digital Marketing Analytics
20 credits
Global Brand Management
20 credits
Digital Marketing Strategy
20 credits
Strategic Customer Experience Design
20 credits
Digital Public Relations
20 credits
Digital Marketing Showcase
20 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

A minimum of 45 credits at Level 3 completed within the last 3 years, or an equivalent qualification. Applicants may be considered based on a minimum of 2 years of professional work experience in a business or marketing-related field, evidenced by a CV and reference if they do not meet the qualification requirements.

English Language Requirements

IELTS: 6.0 (no less than 5.5 in any element) TOEFL: 80 Alternatively, evidence you have previously studied in English, such as a letter to show that the medium of Instruction was in English, can be accepted.

FAQs

Frequently Asked Questions

What career options are available for me after completing Digital Marketing with Foundation Year from Arden University?

Graduates can pursue roles such as Digital Marketing Analyst, Digital Marketing Manager, Social Media Manager, Content Strategist, UX/CX Specialist, or SEO Specialist, among others.

How is this course assessed?

Assessments are practical and innovative, ranging from traditional reports and presentations to digital formats like websites, reflective blogs, vodcasts, and creative portfolios.

Does Arden University provide employability services?

Yes, students have online access to a wide range of career development tools from the day they start their studies.

Does Arden University offer placements and/or internships?

The course includes an internship programme incorporated into the degree studies at Level 5 to provide hands-on experience.

What makes Digital Marketing with Foundation Year at Arden University different from similar courses?

The course is distinguished by its commitment to vocational learning, industry-aligned curriculum, and the integration of practical internships and professional accreditations.

Will Digital Marketing with Foundation Year help build practical skills?

Yes, the curriculum focuses on cultivating technical competencies and practical skills, such as social media management, SEO, and data analytics, through real-world scenarios.

What will the learning experience look like on Digital Marketing with Foundation Year at Arden University?

Students benefit from a blended learning approach, combining weekly face-to-face classes with independent study via the institution's online platform, ilearn.

What should a prospective student know before applying to Digital Marketing with Foundation Year at Arden University?

Prospective students should note the practical nature of the assessments and the opportunity to gain industry-recognised certifications alongside their degree.

Become Student Advisor
BSc (Hons) Digital Marketing with Foundation Year | ZSOS