Course Details

BSc (Hons) Digital Marketing and Management

The BSc (Hons) Digital Marketing and Management at ARU London is designed for students who want to excel in the fast-moving, creative world of modern marketing. This programme provides a comprehensive understanding

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Start Date

January 2027, May 2027

Duration

3 years

Campus

London

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time

Fee information

The UK home full-time tuition fee for 2026/27 is £9,790 per year. The foundation year costs £5,760 for the 2026-2027 academic year. The fee for the first year of the course is outlined in the offer letter. It is determined based on the rules and guidance in place at the time the offer is made, but it may be revised if there are government-approved increases linked to inflation. ARU London may adjust tuition fees for any year of study, including the first year, provided any increase does not exceed the limits set by UK law and guidance from the Office for Students. Tuition fees may be subject to change by ARU London. Applicants should check the institution website for the latest fee information.

Structure

Course Structure

Foundation Year

Critical Thinking Skills
Data Skills
Professional Development Skills
Research Skills

Year 1

Academic and Professional Skills
Sustainable Business in the Contemporary Environment
Marketing and the Digital Context
Business Finance

Year 2

Managing Human Resources
Sustainability in Career Development
Digital Regulation and Compliance
Digital Communications, Social Media and Content Marketing
AI Marketing, Data Analytics and CRM

Year 3

Executing Business Strategy
Understanding Digital Audiences and Consumer Behaviour
Digital Campaigns
Undergraduate Major Project (Leadership in Practice)

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

96 UCAS tariff points from 3 A Levels (e.g., BCC). BTEC Level 3 Extended Diploma: DMM in a business-related subject. 5 GCSEs at grade D/3 or above for the 4-year option. International Baccalaureate Diploma: 24 points. Irish Leaving Certificate: BBCCC. Scottish Highers: BBCCC. Mature applicants with relevant work experience are welcome to apply.

English Language Requirements

IELTS: IELTS 6.0 (Academic level) or equivalent. GCSE: At least 3 GCSEs at grade C, grade 4, or above, including English and Maths.

FAQs

Frequently Asked Questions

What career options are available for me after completing BSc (Hons) Digital Marketing and Management from ARU London?

Graduates may pursue roles such as Digital Marketing Executive, Digital Marketing Account Manager, Social Media Manager, Content Marketing Executive, or Search Engine Optimisation (SEO) Executive, among others.

Can I study part-time at ARU London?

This information is not currently available on the course page. Please contact us directly or ARU London for the most up-to-date guidance.

What kind of student support will I get from ARU London?

ARU London provides an Employability Service that offers expert support, including feedback on CVs and cover letters, as well as interview technique training.

Does ARU London provide employability services?

Yes, the ARU London Employability Service assists students with CVs, cover letters, and interview techniques, and works to match students with opportunities offered by partner employers.

Does ARU London offer placements and/or internships?

The Employability Service aims to match students to suitable opportunities offered by partner employers, allowing them to obtain practical work experience during their studies.

Does ARU London offer scholarships?

This information is not currently available on the course page. Please contact us directly or ARU London for the most up-to-date guidance.

What makes this course different from similar courses?

The course is accredited by the CIM, focuses on cutting-edge technologies like AI, and uses authentic assessments that replicate real-world workplace activities.

Will this course help me build practical skills?

Yes, the course emphasises practical skills through case studies, simulations, and projects, such as designing and executing digital campaigns.

What will my learning experience look like?

Students will benefit from a mix of theoretical learning and practical application, with lectures, tutorials, and guest speakers from the industry. Full-time students typically study on campus 2 days a week.

What should I know before applying for this course?

Applicants should meet the entry requirements (96 UCAS points or equivalent) and have GCSE English and Maths at grade C/4 or above. Nova Pathways can assist you in reviewing your qualifications and guiding you through the application process.

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BSc (Hons) Digital Marketing and Management | ZSOS