Course Details

BSc (Hons) Digital Marketing

course image

Start Date

October 2026, November 2026, February 2027

Duration

3 years

Campus

Birmingham Crossways, Leeds, London Ealing, London Holborn, London Stratford, Manchester

Tuition Fee

£9,525 per year (UK home)

Study Mode

Full-time, Part-time, E-learning

Fee information

The tuition fee for UK home students studying at a UK campus is £9,525 per year. For students studying online, the fee is £7,140 per level. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The institution reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Year 1

Understanding Digital Marketing
20 credits
Content Production
20 credits
Audience Fundamentals
20 credits
Managing Social Media
20 credits
Building Digital Platforms
20 credits
Resource Management
20 credits

Year 2

Digital Advertising
20 credits
Search Engine Optimisation and Copywriting
20 credits
User Experience Design
20 credits
Digital Marketing Campaigns
20 credits
Research for Digital Marketing
20 credits
Digital Internship
20 credits

Year 3

Digital Marketing Analytics
20 credits
Global Brand Management
20 credits
Digital Marketing Strategy
20 credits
Strategic Customer Experience Design
20 credits
Digital PR
20 credits
Digital Marketing Showcase
20 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent. At least two years of work-relevant experience is considered for those without standard qualifications.

English Language Requirements

IELTS: 6.0 (no less than 5.5 in any element) TOEFL: 80 Evidence of previous study in English, such as a letter confirming the Medium of Instruction was in English.

FAQs

Frequently Asked Questions

What career options are available for me after completing Digital Marketing from Arden University?

Graduates can pursue roles such as Digital Marketing Manager, Social Media Manager, Content Strategist, SEO Specialist, and UX/CX Specialist, among others.

How is this course assessed?

Assessments are practical and designed to simulate real-world scenarios, including reports, presentations, case studies, websites, reflective blogs, and creative portfolios.

Does Arden University provide employability services?

Yes, the institution provides access to the BGA Career Development Centre, which offers interactive tools, e-learning content, and job opportunities.

Does Arden University offer placements and/or internships?

Yes, the course includes an internship programme at Level 5 to provide hands-on experience.

What makes Digital Marketing at Arden University different from similar courses?

The course is accredited by the DMI, allowing students to earn six professional certificates, and features a strong focus on vocational learning and real-world application.

Will Digital Marketing help build practical skills?

Yes, the curriculum focuses on technical competencies like social media management, SEO, data analytics, and content production, with practical assignments.

What will the learning experience look like on Digital Marketing at Arden University?

Students can study via blended learning on campus or fully online through the 'ilearn' virtual campus, which includes a digital library and integrated seminar sessions.

What should a prospective student know before applying to Digital Marketing at Arden University?

The institution considers applications on a case-by-case basis, including work experience, and offers an additional foundation year for those needing extra support.

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BSc (Hons) Digital Marketing | ZSOS