Course Details

BA (Hons) Marketing (including foundation year)

This four-year degree course is designed for students who wish to pursue a career in marketing but do not currently meet the entry requirements for a standard three-year undergraduate degree. The programme

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Start Date

January 2027

Duration

4 years

Campus

London

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time, Part-time

Fee information

Tuition fees for UK home students are £5,760 for the Foundation Year, followed by £9,790 per year for each subsequent year of study. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Foundation Year

Foundation Year Programme
120 credits

Year 1

Academic Skills
15 credits
Assessing the Marketing Environment
15 credits
Data analysis for Marketing and Creative Industries
15 credits
Learning through Organisation
15 credits
Media Culture and Society
15 credits
People, Management and Organisations
15 credits
Practice of Marketing
15 credits
Principles of Marketing
15 credits

Year 2

Consumer Insights
15 credits
Digital Marketing
15 credits
Marketing Communications
15 credits
Social Media and Content
15 credits
Creating a Winning Business 1
15 credits
Empowering London: Working within the community
15 credits
Learning through Work
15 credits
Research Methods for Marketing and Creative Industries
15 credits
The Practice of Consultancy
15 credits
Sustainability, Business and Responsibility
15 credits

Year 3

Brand Management
15 credits
Corporate Communications
15 credits
Marketing Planning
15 credits
Strategic Marketing
15 credits
Strategy in online communities
15 credits
Consultancy Project
30 credits
Dissertation for Marketing and Creative Industries
30 credits
Professional Experience Year Placement
30 credits

Requirements

Entry Requirements

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Academic Requirements

At least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)

English Language Requirements

GCSE: Grade C/4 or above (or equivalent)

FAQs

Frequently Asked Questions

What career options are available for me after completing Marketing from London Metropolitan University?

Graduates can pursue roles in brand marketing, market research, digital marketing, B2B marketing, and product marketing across various sectors.

How is this course assessed?

Assessment is portfolio-based and includes a variety of tasks such as presentations, reflections, research planning, essays, and final exhibitions.

Does London Metropolitan University provide employability services?

Yes, the institution provides extensive support services, including dedicated careers, disability, and dyslexia services to help students succeed.

Does London Metropolitan University offer placements and/or internships?

Yes, the course offers opportunities to work on live client briefs and includes modules that facilitate work-based learning and professional placements.

What makes Marketing at London Metropolitan University different from similar courses?

This course offers a unique foundation year that shares a multidisciplinary social sciences theme, helping students build academic confidence before joining the main degree.

Will Marketing help build practical skills?

Yes, the curriculum is designed to build practical skills through case studies, group activities, and real-world projects, including consultancy and digital marketing tasks.

What will the learning experience look like on Marketing at London Metropolitan University?

Students experience a mix of lectures, seminars, and practical workshops, with a strong emphasis on collaborative learning and professional development.

What should a prospective student know before applying to Marketing at London Metropolitan University?

Prospective students should be aware that this is a four-year programme and that they will have access to extensive academic and pastoral support throughout their studies.

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BA (Hons) Marketing (including foundation year) | ZSOS