Course Details

BA (Hons) Marketing and Digital Communications

The Marketing and Digital Communications BA Honours at Middlesex University London is designed for students eager to excel in a fast-paced, global industry. This industry-focused degree blends academic rigour with hands-on experience,

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Start Date

Contact for Details

Duration

3 years

Campus

London

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time

Fee information

For the 2026/27 academic year, the full-time UK tuition fee is £9,790. Part-time study is charged at £81 per taught credit for UK students. The institution reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. Tuition fees for part-time UK study are subject to annual review and the institution reserves the right to increase the fees each academic year by no more than the level of inflation.

Structure

Course Structure

Year 1

Data and Digital Technologies
Financial Performance Management
Management in the Global Environment
Marketing Theory and Practice

Year 2

Consumer Behaviour and Socially Responsible Consumption
Customer Experience Management
Marketing and Digital Strategy
Marketing Research and Insight

Year 3 (Optional Placement)

Work Internship

Final Year

Branding and Marketing Communications
Marketing Consultancy Project
Creativity and Innovation in Marketing
Digital Campaign Planning: Social Media Tactics and Analytics
Global Brands and Cross-Cultural Marketing
Project Management
Start Up Success: Digital Marketing Essentials
Work Internship - Optional

Requirements

Entry Requirements

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Academic Requirements

80-112 UCAS points including GCSE Grade C/4 in English. A-level: BB-BBC. BTEC: MMP-DMM. Access to HE: Must include 45 credits at level 3. Maths GCSE is required. We accept a wide range of international qualifications. Please check the country support page or contact the international office. Mature students (over 21) are welcome to apply without formal qualifications if they can demonstrate relevant experience.

English Language Requirements

GCSE: Grade C/4 in English Pre-sessional English course available if requirements are not met.

FAQs

Frequently Asked Questions

What career options are available for me after completing Marketing and Digital Communications BA Honours from Middlesex University London?

Graduates are prepared for roles such as Marketing Assistant, Account Executive, Junior Copywriter, Junior Business Development Adviser, Junior Advertising Account Manager, and Photographic Assistant. Alumni have secured positions at companies including Google, Amazon, Siemens, and Deloitte Digital.

Can I study part-time at Middlesex University London?

Yes, the course is available as a 6-year part-time programme. Please contact us or the institution for specific application guidance for this mode.

What kind of student support will I get from Middlesex University London?

Students benefit from personalised support including library services, academic advisers, IT specialists, and a dedicated employability service, Careers and Futures, which provides lifetime support to alumni.

Does Middlesex University London provide employability services?

Yes, the Careers and Futures service provides placements, projects, networking opportunities, and lifetime career support for alumni to help you launch your career.

Does Middlesex University London offer placements and/or internships?

Yes, there is an opportunity for a year-long placement module after the second year, or an option to complete two summer placements. A dedicated employability advisor supports students in finding appropriate placements.

Does Middlesex University London offer scholarships?

Middlesex University London offers various scholarships and bursaries to support students. You can find more information on their undergraduate finance and scholarships page.

What makes this course different from similar courses?

This course is accredited by the Chartered Institute of Marketing (CIM) and features a strong focus on real-world consultancy projects, an entrepreneurial outlook with support for student startups, and industry-recognised graduate competencies.

Will this course help me build practical skills?

Absolutely. The course is 100% coursework-based, focusing on authentic assessments like vlogs, consulting projects, portfolios, and digital videos to ensure you develop industry-relevant practical skills.

What will my learning experience look like?

You will learn through a mix of seminars, workshops, interactive sessions, presentations, and projects. You will also benefit from guest lecturers who are industry practitioners.

What should I know before applying for this course?

You should ensure you meet the entry requirements of 80-112 UCAS points, including GCSE Grade C/4 in English and Maths. Nova Pathways can assist you in reviewing your qualifications and guiding you through the application process.

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BA (Hons) Marketing and Digital Communications | ZSOS