Course Details

BA (Hons) Marketing

This Marketing degree is designed for students who are passionate about understanding consumer behaviour and the dynamic world of business. Whether you are looking to start a career in a large organisation

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Start Date

January 2027

Duration

3 years

Campus

London

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time, Part-time

Fee information

The tuition fee for UK home students is £9,790 per year for full-time study. For part-time study, the fee is £2,445 per 30-credit module. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Year 1

Academic Skills
15 credits
Assessing the Marketing Environment
15 credits
Data analysis for Marketing and Creative Industries
15 credits
Learning through Organisation
15 credits
Media Culture and Society
15 credits
People, Management and Organisations
15 credits
Practice of Marketing
15 credits
Principles of Marketing
15 credits

Year 2

Consumer Insights
15 credits
Digital Marketing
15 credits
Marketing Communications
15 credits
Social Media and Content
15 credits
Creating a Winning Business 1
15 credits
Empowering London: Working within the community
15 credits
Learning through Work
15 credits
Research Methods for Marketing and Creative Industries
15 credits
The Practice of Consultancy
15 credits
Sustainability, Business and Responsibility
15 credits

Year 3

Brand Management
15 credits
Corporate Communications
15 credits
Marketing Planning
15 credits
Strategic Marketing
15 credits
Strategy in online communities
15 credits
Consultancy Project
15 credits
Consultancy Project
30 credits
Consultancy Project
15 credits
Dissertation for Marketing and Creative Enterprise
15 credits
Dissertation for Marketing and Creative Industries
15 credits
Dissertation for Marketing and Creative Industries
30 credits
Professional Experience Year Placement
30 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma).

English Language Requirements

GCSE: Grade C/grade 4 or above (or equivalent).

FAQs

Frequently Asked Questions

What career options are available for me after completing Marketing from London Metropolitan University?

Graduates can pursue roles in various sectors such as financial services, consumer goods, and charities, specialising in areas like research, communications, brand management, or B2B marketing.

How is this course assessed?

Assessment methods include a range of formats such as presentations, assignments, and written examinations.

Does London Metropolitan University provide employability services?

Yes, the institution provides resources and support through the Gateway to Success and the careers service to help students achieve their professional goals.

Does London Metropolitan University offer placements and/or internships?

Yes, the course includes work placement modules such as 'Learning Through Work' and 'Creating a Winning Business', as well as an optional 'Professional Experience Year Placement'.

What makes Marketing at London Metropolitan University different from similar courses?

This course stands out by blending academic theory with practical training, offering CIM accreditation opportunities, and integrating industry-led 'live' briefs into the curriculum.

Will Marketing help build practical skills?

Yes, the course is designed to build practical skills through work-based learning, consultancy projects, and the application of digital tools like Excel and SPSS.

What will the learning experience look like on Marketing at London Metropolitan University?

The learning experience combines academic teaching with practical training, industry insights, and guest speakers, ensuring students engage with real-world marketing challenges.

What should a prospective student know before applying to Marketing at London Metropolitan University?

Prospective students should be aware of the entry requirements, the potential for additional costs beyond tuition fees, and the importance of engaging with the university's career resources early on.

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BA (Hons) Marketing | ZSOS