Course Details

BA (Hons) Digital Marketing Management with Foundation Year

This four-year programme is designed for students who aspire to build a successful career in the fast-moving world of digital marketing. The course begins with a foundation year, which helps students develop

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Start Date

January 2027, May 2027

Duration

4 years

Campus

Derby, Manchester College House, Newcastle, Sunderland

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time

Fee information

Tuition fees for UK home students are £5,760 for the Foundation Year, followed by £9,790 for Year 1, and £9,535 per year for Years 2 and 3. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Foundation Year

Preparing for Success at University
30 credits
Digital Citizenship
30 credits
Principles of Business
30 credits
Introduction to Leadership and Management
30 credits

Year 1

Succeeding at University
30 credits
Fundamentals of Marketing
30 credits
Building a responsible and Sustainable Business
30 credits
Introduction to Digital Business
30 credits

Year 2

Marketing technologies
30 credits
Website Development and Analytics
30 credits
Professional Development within Marketing
30 credits
Digital Content Creation
30 credits

Year 3

Digital Consumer Behaviour
30 credits
Marketing Intelligence and Digital Strategy Development
30 credits
The Professional Project
30 credits
The Marketing Consultant
30 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

Applicants with Level 3 or equivalent qualification will be categorised as 'Academic Route' when submitting evidence of prior learning. All applicants regardless of the entry route, academic or non‑academic, are required to attend the Prepare for Foundation (PFF) or Prepare for Degree (PDF) admissions assessment and must successfully complete it and submit the full admissions eligibility requirements documents in order to receive the final offer.

English Language Requirements

Please contact our admissions team for specific English language requirements for this program.

FAQs

Frequently Asked Questions

What career options are available for me after completing Digital Marketing Management with Foundation Year from UK Management College (UKMC)?

Graduates can pursue roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Marketing Specialist, Marketing Analyst, and Brand Manager, among others.

How is this course assessed?

Assessment methods include written examinations, coursework (essays, reports, portfolios), and practical activities like presentations and project work.

Does UK Management College (UKMC) provide employability services?

Yes, the institution provides support through Student Success Tutors and dedicated wellbeing teams to assist with academic and personal development.

Does UK Management College (UKMC) offer placements and/or internships?

The course focuses on real-world business engagement and practical, practice-based learning to prepare students for employment.

What makes Digital Marketing Management with Foundation Year at UK Management College (UKMC) different from similar courses?

This course is distinct due to its focus on four core pillars: digital, sustainable, innovative, and responsible business, combined with a practice-based approach.

Will Digital Marketing Management with Foundation Year help build practical skills?

Yes, the course is designed to build practical skills through industry-relevant tools, real-world case studies, and task-based workshop activities.

What will the learning experience look like on Digital Marketing Management with Foundation Year at UK Management College (UKMC)?

The learning experience is blended, integrating online materials on Canvas with face-to-face workshops that encourage enquiry-based and peer-to-peer learning.

What should a prospective student know before applying to Digital Marketing Management with Foundation Year at UK Management College (UKMC)?

Prospective students should be prepared to attend an admissions assessment (PFF or PFD) and demonstrate a genuine commitment to higher education study.

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