Course Details

BA (Hons) Digital Marketing Management

The BA (Hons) Digital Marketing Management course is designed for students who wish to excel in the fast-paced digital economy. This programme offers a dynamic, practice-focused exploration of contemporary marketing, covering essential

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Start Date

Contact for Details

Duration

3 years

Campus

Derby, Manchester College House

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time

Fee information

The tuition fee for Year 1 is £9,790, followed by £9,535 per year for Years 2 and 3. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Year 1

The Fundamentals of Marketing
30 credits
The Digital Business
30 credits
Branding and Advertising
30 credits
Website Development and Design
30 credits

Year 2

Innovation in Marketing
30 credits
Marketing Planning Research and Management
30 credits
Customer Experience and Relationship Management
30 credits
The Professional Manager and Leadership
30 credits

Year 3

Marketing and Digital Strategy
30 credits
The Professional Project
30 credits
Consumer Behaviour and The Responsible Marketer
30 credits
The Marketing Consultant
30 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

Level 3 or equivalent qualification. All applicants must successfully complete the Prepare for Degree (PFD) admissions assessment and submit required eligibility documentation. Top Up Entry Route requires 240 Credits and may require a quality check interview.

English Language Requirements

Please contact our admissions team for specific English language requirements for this program.

FAQs

Frequently Asked Questions

What career options are available for me after completing Digital Marketing Management from UK Management College (UKMC)?

Graduates can pursue careers in advertising, digital marketing, communications, marketing analytics, branding, and consultancy, or explore entrepreneurship.

How is this course assessed?

Assessment methods include written examinations, coursework such as essays and reports, and practical activities like presentations and project work.

Does UK Management College (UKMC) provide employability services?

The institution provides support through Student Success Tutors and dedicated career-focused learning to help students prepare for gainful employment.

Does UK Management College (UKMC) offer placements and/or internships?

The course offers opportunities for a one-year placement or internships in the UK or abroad to gain practical experience.

What makes Digital Marketing Management at UK Management College (UKMC) different from similar courses?

The course is built around four core pillars—digital, sustainable, innovative, and responsible business—with a strong focus on industry-relevant, practice-based learning.

Will Digital Marketing Management help build practical skills?

Yes, the course includes practical activities, live projects, and the use of industry-standard digital tools to build essential professional skills.

What will the learning experience look like on Digital Marketing Management at UK Management College (UKMC)?

Learning is delivered through a blended approach, combining online materials on the VLE with face-to-face workshops that encourage enquiry-based learning.

What should a prospective student know before applying to Digital Marketing Management at UK Management College (UKMC)?

Applicants should be prepared to attend a Prepare for Degree (PFD) assessment and demonstrate a genuine commitment to higher education study.

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BA (Hons) Digital Marketing Management | ZSOS