Course Details

BA (Hons) Advertising, Marketing Communications and Public Relations

This career-oriented undergraduate degree is designed to equip students with the essential skills and knowledge for a successful career in the dynamic fields of marketing communications, public relations, and advertising. Based in

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Start Date

January 2027

Duration

3 years

Campus

London

Tuition Fee

£9,790 per year (UK home)

Study Mode

Full-time, Part-time

Fee information

The tuition fee for UK home students is £9,790 per year for full-time study. For part-time study, the fee is £2,445 per 30-credit module. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Structure

Course Structure

Year 1

Academic Skills
15 credits
Assessing the Marketing Environment
15 credits
Data analysis for Marketing and Creative Industries
15 credits
Media Culture and Society
15 credits
People, Management and Organisations
15 credits
Practice of Marketing
15 credits
Principles of Marketing
15 credits
Public Relations
15 credits

Year 2

Consumer Insights
15 credits
Consumer PR and Media Relations
15 credits
Contemporary Advertising Practice
15 credits
Crafting Advertising Campaigns
15 credits
Digital Marketing
15 credits
Marketing Communications
15 credits
Creating a Winning Business 1
15 credits
Empowering London: Working within the community
15 credits
Learning through Work
15 credits
Research Methods for Marketing and Creative Industries
15 credits
The Practice of Consultancy
15 credits

Year 3

Communication Theory
15 credits
Corporate Communications
15 credits
Marketing Planning
15 credits
Strategic Marketing
15 credits
Consultancy Project
30 credits
Dissertation for Marketing and Creative Enterprise
15 credits
Dissertation for Marketing and Creative Industries
15 credits
Dissertation for Marketing and Creative Industries
30 credits
Brand Management
15 credits
Language Module (Arabic, French, Spanish or English)
15 credits
Professional Experience Year Placement
30 credits
Strategy in online communities
15 credits

Requirements

Entry Requirements

Learn about our mission to make higher education accessible and empowering for every

Academic Requirements

A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma).

English Language Requirements

GCSE: English Language GCSE at grade C/4 or above (or equivalent).

FAQs

Frequently Asked Questions

What career options are available for me after completing Advertising, Marketing Communications and Public Relations from London Metropolitan University?

Graduates are prepared for a wide range of roles in the marketing, advertising, and public relations sectors, including positions such as marketing executive, copywriter, press officer, and PR manager. The course also provides a strong foundation for further postgraduate study.

How is this course assessed?

Students are assessed through a variety of methods, including reports, essays, exams, group work, and individual portfolio work.

Does London Metropolitan University provide employability services?

The institution provides dedicated support through the Placements and Employability Unit, which helps students identify opportunities, develop professional skills, and prepare for the graduate job market.

Does London Metropolitan University offer placements and/or internships?

Yes, the course integrates work-related learning and offers opportunities for specialist work placements. Students can also opt for a Professional Experience Year placement between levels 5 and 6.

What makes Advertising, Marketing Communications and Public Relations at London Metropolitan University different from similar courses?

This course is distinguished by its industry-focused curriculum, recognition by the CIPR, and the opportunity to gain CIM accreditation. Its location in London provides unique access to one of the world's most important communications hubs.

Will Advertising, Marketing Communications and Public Relations help build practical skills?

Yes, the course is designed to build practical skills through modules like 'Crafting Advertising Campaigns', 'Digital Marketing', and 'The Practice of Consultancy', which involve live client briefs and real-world problem-solving.

What will the learning experience look like on Advertising, Marketing Communications and Public Relations at London Metropolitan University?

The learning experience combines theoretical study with practical application, including lectures, seminars, case studies, and hands-on projects. Students engage with industry-standard tools and techniques to prepare for professional practice.

What should a prospective student know before applying to Advertising, Marketing Communications and Public Relations at London Metropolitan University?

Prospective students should be aware that the course requires a commitment to both academic study and professional development. It is recommended to engage with the university's employability resources early and consider the opportunities for work placements to maximise career prospects.

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